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Scott Hamilton Lends His Support To Cancer Patients
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 HOLLYWOOD: Olympic figure skating champion, Scott Hamilton, was on hand in New York City for the launch of a new public education campaign designed to improve the circumstances of chemotherapy patients. Sponsored by Amgen, a leading pharmaceutical company, the launch took place on Wednesday, April 28.
Developed in partnership with the Oncology Nursing Society, the campaign is targeted at healthcare professionals, chemotherapy patients and caregivers. The program is designed to communicate with and educate target audiences about: the physical and psychological factors that affect individuals undergoing chemotherapy treatment; the support mechanisms and tools needed by - and most valuable to individuals undergoing treatment; and, the importance of patient/medical professional discussion to ensure patients have the best outcome from chemotherapy.
In 1997, Scott Hamilton was diagnosed with testicular cancer. "The only disability in life is a bad attitude. I feel 100% confident that I can overcome this disease and be back on the ice within a few months", he said. After twelve weeks of successful chemotherapy treatments, followed by an equally successful surgery, and just six weeks of recuperation, that is exactly what he did.
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Mr. Hamilton. Manning, Selvage & Lee San Francisco, a leading public relations firm, manages the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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