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Football Great Howie Long Tackles Diabetes For Eli-Lilly
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 HOLLYWOOD: Football great and Fox Sports' analyst, Howie Long, was in New York in November for the launch of a public education campaign called "Search for the Missing Million." Sponsored by Eli-Lilly & Co., the campaign is designed to encourage the million plus, type 2 diabetics in the United States to stay healthy through proper diet and exercise and, if necessary, insulin therapy.
Eli Lilly & Co. is the producer of Humalog - a fast acting insulin which is widely used among type 1 diabetics (those who cannot control diabetes through exercise and diet). The company hopes to increase use of Humalog among type 2s.
The campaign was kicked-off with a press conference, satellite media tour, morning shows and an appearance at Columbia Presbyterian Hospital's Naomi Berrie Diabetes Center. Partnered with an expert on the disease, Mr. Long talked about the importance of regular exercise in managing diabetes. The disease, which runs in his family, afflicted his grandmother with whom he was particularly close.
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the spokesperson. Manning, Selvage & Lee Chicago, a leading public relations firm, created the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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