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General Motors And Pontiac Launch New S.U.V. With The Help Of CBS' "Survivor" And Celebrities
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HOLLYWOOD: Among the tactics used to launch the new Pontiac Aztek, a cutting-edge SUV that debuted this summer at showrooms across America, General Motors involved the blockbuster reality program, "Survivor," as well as a number of "on-the-cusp" celebrities to help position the one-of-kind vehicle.
The Aztek was designed from the ground-up to meet the demands of active, out-of-doors consumers with an adventurous lifestyle. Some of the noteworthy features, include: bold, fresh and aggressive design; sporty ride and handling; automatic level-control system; all-speed traction control; all-wheel drive; driver information center and a heads-up display or HUD (inspired by jet aircraft controls).
As part of a special program called "Aztek Adventurers," General Motors loaned twelve (12) brand-new Pontiac Azteks to members of the general public for three-months. Among the celebrities who received a one-year loan of the vehicle was Billy Wirth. Best known for his role in “Lost Boys”, Mr. Wirth appeared in "Relax, It's Just Sex," a Sundance Festival Winner, as well as a story-arc in the hit HBO series "Sex In The City."
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the celebrities. Manning, Selvage & Lee Los Angeles, a leading public relations firm, manages the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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