Infomercials projects have included:

Guitar Method CD-Rom, Hawaiin Diet, MyoRx Arthritis Cream, Quick ‘n Brite, Sonex Ultrasonic Toothbrush, Stair Master, Strong Arm 2000, Time Life Music, Ultimate Pizza Oven, others

Tough-Guy Robert Conrad, Original Star Of "Wild, Wild, West", Puts His Mark On "Strong-Arm 2000®"

HOLLYWOOD:  With more than ten television series to his credit, Robert Conrad is one of the most successful television actors of all time. Fans will remember him best as the star of "Wild, Wild, West", the series on which the Will Smith movie was based, and "Baa Baa Black Sheep" (aka "Black Sheep Squadron"), the popular series featuring the World War II exploits of Major "Pappy" Boyington.

But it was Conrad's reputation as a "tough guy" that pushed his name to the top of a list, prepared by HMG, of potential endorsers for new client, Engineered Protection Devices, Inc. EPD, Inc. is the maker of the Strong Arm 2000®, an innovative security device designed to brace your doors at home or on the road. Complete with an ear-piercing alarm, the Strong-Arm 2000® is lightweight and can be folded into a package less than 18 inches long.

Not only had Conrad been a successful boxer, but his well-remembered turn as pitchman for Eveready batteries, where he dared the viewer to "knock it off (my shoulder)... go ahead, I dare you," made him the ideal match for the Strong-Arm.

The three-year infomercial deal, which HMG negotiated, features the use of Mr. Conrad's name and likeness on the product, in advertising, and on point-of-purchase materials. The program carried a generous budget and was shot entirely on film. To complete the package, John Hill, a successful television director ("America's Most Wanted"), brought a highly-stylized look to the show.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the celebrities. Cesari Response Television, Inc. (CRTV), a leading infomercial producer, created the campaign.

Baywatch's  Traci Bingham And Donna D'errico Smile On The  Ultrasonex®  Ultrasonic Toothbrush

HOLLYWOOD: Baywatch beauties, Traci Bingham and Donna D'Errico, were among nearly a dozen celebrities to tape special testimonials as part of a new infomercial for Salton, Inc., the maker of the UltraSonex® ultrasonic toothbrush. Other stars included: Christie Ambrosi ("Olympic Softball Champion"); Tai Babilonia ("champion figure skater"); David Birney (“St. Elsewhere”); and Jeff Conaway (“Taxi”).

Salton, Inc., a Fortune 500 company, is the designer, marketer and distributor of a broad range of branded, high quality appliances, tabletop products and personal care/time products. Salton's portfolio of well recognized brands includes: Salton; Toastmaster; Maxim; Breadman; Juiceman; George Foreman Grills; White-Westinghouse; Farberware; Rejuvenique; Timex; and Indiglo.

The new dual-wave Ultrasonex® Toothbrush eliminates 97% of plaque with each 3-minute brushing. Ultrasonex®, from the makers of the original ultrasonic toothbrush, is the newest and most advanced toothbrush on the market. It's the only toothbrush to combine the two most advanced technologies in home dental care - the plaque-destroying power of ultrasound and the gentle, deep-cleaning action of sonic vibration.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the celebrities. Cesari Response Television, Inc. (CRTV), a leading infomercial producer, created the campaign.

Talk-Show Star, Gary Collins, Talks-Up MyoRx Arthritis Cream

HOLLYWOOD:  Daytime talk-show pioneer, Gary Collins (ABC's "The Home Show"), took the reins on a new infomercial recently, touting the breakthrough arthritis cream, MyoRx. The infomercial, which will begin airing in the first quarter of 2000, will also be seen overseas.

MyoRx, is a safe and scientifically-proven topical cream used in the relief of pain caused by muscle injury and arthritis. The product, which was invented by Dr. Barry Bakow of Seattle, was recently acquired by Mountain Terrace-based, Quick 'n Brite, a leading producer of household cleaning products.

Having a celebrity host the show represents something of a departure for Quick 'n Brite owners, Larry and Allan Gourlie, who have often appeared as hosts of their own programs. Quick 'n Brite was named after its first product, a multipurpose cleaner first marketed by the Gourlies' father in 1952. When the brothers took over in 1987, Quick 'n Brite had enjoyed moderate success through trade shows. When they aired their first infomercial in 1991, however, sales shot through the roof.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Mr. Collins. Cesari Response Television, Inc. (CRTV), a leading infomercial producer, created the campaign.

Peter Frampton Comes Alive as Host of New Infomercial 

HOLLYWOOD: On the heels of the hit re-recording of "Baby I Love Your Way" and a guest appearance on "The Simpsons", rock legend Peter Frampton returns to the public stage in a new infomercial for Emedia's "Guitar Method", a new instructional CD-Rom designed to teach the basics of guitar playing.

The infomercial, which was shot in Seattle, was produced by Sean Fay of Cesari Response Television. Following a major media buy early in 1998, the makers of "Guitar Method", which is available in both Windows and Mac versions, expect it to become a hot seller. "CD-Rom's offer a much better way to demonstrate guitar chords and learn the basics of scales than conventional books", said a company spokesperson.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Mr. Collins. Cesari Response Television, Inc. (CRTV), a leading infomercial producer, created the campaign.

For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200

http://www.Hollywood-Madison.com