Pharmaceutical clients have included: 

Amgen; Aventis; Biogen, Inc. (Avonex, Amevive); Bristol-Myers Squibb; Eli-Lilly & Co. (Humalog); Johnson & Johnson (Motrin, Concerta); Pfizer (Celebrex); Pharmacia (Detrol LA, Vagifem); Roche Pharmaceuticals (Venastat); others
 

Football Great Howie Long Tackles Diabetes For Eli-Lilly
 
HOLLYWOOD: Football great and Fox Sports' analyst, Howie Long, was in New York in November for the launch of a public education campaign called "Search for the Missing Million." Sponsored by Eli-Lilly & Co., the campaign is designed to encourage the million plus, type 2 diabetics in the United States to stay healthy through proper diet and exercise and, if necessary, insulin therapy.

Eli Lilly & Co. is the producer of Humalog - a fast acting insulin which is widely used among type 1 diabetics (those who cannot control diabetes through exercise and diet). The company hopes to increase use of Humalog among type 2s.

The campaign was kicked-off with a press conference, satellite media tour, morning shows and an appearance at Columbia Presbyterian Hospital's Naomi Berrie Diabetes Center. Partnered with an expert on the disease, Mr. Long talked about the importance of regular exercise in managing diabetes. The disease, which runs in his family, afflicted his grandmother with whom he was particularly close.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the spokesperson. Manning, Selvage & Lee Chicago created the campaign.

"Dynasty" Star, Diahann Carroll, Delivers Remarks At World Cancer Summit In Paris
 
HOLLYWOOD: Actress and cancer activist, Diahann Carroll, was a special guest at the annual World Summit Against Cancer at the UNESCO headquarters in Paris, on February 9, 2001. A breast-cancer survivor and respected activist, Ms. Carroll delivered a compelling speech to the assembled group of world leaders, intellectuals, media and cultural figures.

The second World Summit Against Cancer brought together oncologists, scientists, patient organization leaders, and internationally renowned political decision-makers from all over the world to discuss the fight against cancer. The event featured an international press conference, the signing of the Charter of Paris Against Cancer and a gala dinner at the Chateau de Versailles in Paris.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances secured the artist Spectrum Science Public Relations managed the campaign which was sponsored by Bristol, Myers, Squibb.
 

Melrose Place's Laura Leighton Finds Relief With Johnson & Johnson
 
HOLLYWOOD: Actress Laura Leighton - who for eight years portrayed Sydney Andrews on the popular evening soap "Melrose Place" - lent her considerable talents to Johnson & Johnson and their recent "Mayday for Migraines" campaign. The campaign which supported the release of "Motrin Migraine Pain" featured a VNR hosted by the actress as well as a media tour of New York City which took place on Monday, May 1, 2000.

Twenty to forty million American women suffer from migraine headaches and yet fewer than 39% have sought a doctor's care. Migraine is a misunderstood and often misdiagnosed condition. Even though the origins of migraines are not completely understood, they do have physical causes. Medical knowledge continues to improve, making it easier to diagnose and treat this condition.

For the first time, starting in May, Johnson & Johnson began offering "Motrin Migraine Pain" over-the-counter. It is the first ibuprofen-based migraine headache treatment, approved by the FDA, available without a prescription. To support the launch of this new product, a public education campaign called "Mayday for Migraines" was developed.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Ms. Leighton. Ketchum, a leading public relations firm, manages the campaign.

Scott Hamilton Lends His Support To Cancer Patients
 
HOLLYWOOD: Olympic figure skating champion, Scott Hamilton, was on hand in New York City for the launch of a new public education campaign designed to improve the circumstances of chemotherapy patients. Sponsored by Amgen, a leading pharmaceutical company, the launch took place on Wednesday, April 28.

Developed in partnership with the Oncology Nursing Society, the campaign is targeted at healthcare professionals, chemotherapy patients and caregivers. The program is designed to communicate with and educate target audiences about: the physical and psychological factors that affect individuals undergoing chemotherapy treatment; the support mechanisms and tools needed by - and most valuable to individuals undergoing treatment; and, the importance of patient/medical professional discussion to ensure patients have the best outcome from chemotherapy.

In 1997, Scott Hamilton was diagnosed with testicular cancer. "The only disability in life is a bad attitude. I feel 100% confident that I can overcome this disease and be back on the ice within a few months", he said. After twelve weeks of successful chemotherapy treatments, followed by an equally successful surgery, and just six weeks of recuperation, that is exactly what he did.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Mr. Hamilton. Manning, Selvage & Lee San Francisco manages the campaign.

For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200

http://www.Hollywood-Madison.com