Hollywood-Madison Home Page
   
PDF Print E-mail


Jane Seymour, Peggy Fleming, Sinbad Become Hewlett-Packard's Newest "Hip Parents"  
HOLLYWOOD: Celebrity parents Jane Seymour ("Dr. Quinn, Medicine Woman"), Peggy Fleming (Olympic Gold Medalist) and Sinbad ("Jingle All The Way") are among those celebrities participating in HPShopping.com's new "HiP Parent" program.

The "HiP Parent" program, a public relations campaign, is designed to convey the experience a parent has in using technology in a family environment and what their children have taught them about using computers. Materials include family photos, funny anecdotes and opinions about technology from the participants, which have been incorporated into press releases and an extensive website. Porter Novelli Convergence Group, a leading public relations firm, manages the campaign which also features model Kim Alexis and soap star Hunter Tylo.

The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances secured the artist. Porter Novelli San Francisco, a leading public relations firm, manages the campaign.

For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200

11684 Ventura Blvd., #258
Studio City, CA 91604
(818) 762-8008 

http://www.Hollywood-Madison.com

 



 
 
Get our FREE e-Newsletter
 
   
 
"Approximately 20% of all commercials feature celebrity pitchmen, and 10% of all advertising dollars are spent on celebrity endorsements."

- Adweek

 
   
 

 

Read the recent Los Angeles Times story on HMG
here.