 HOLLYWOOD: Pop star Jessica Simpson surprised and delighted Chicken of the Sea’s staff with a guest appearance Monday, Oct. 20, 2003 to confirm the answer to the question she first asked while filming an episode of MTV’s "The Newlyweds," "Is it chicken or is it tuna?"
Most of America has seen, or heard about the episode in which
Simpson, while eating out of a can of Chicken of the Sea, wonders
whether the product inside the can is tuna or chicken. The "Newlyweds" darling interrupted the company’s annual sales
meeting to ask her now infamous question, which Don George, senior vice
president of marketing at Chicken of the Sea, gladly answered before
giving an explanation of the company’s famous name.
"Back in 1914, when the company was known by another name, we were the first to can "light" tuna. So consumers would know to expect a mild-flavored white fish – that tasted similar to chicken – the company marketed it under the name Chicken of the Sea. It was such a success that the company eventually adopted the product name," George explained to Simpson.
Simpson, who appears eating out of a can of Chicken of the Sea in her newest music video, was presented with a basket of Chicken of the Sea tuna and trinkets, including an apron for the famous new homemaker.
The Hollywood-Madison Group, a Los Angeles-based company specializing
in celebrity endorsements and personal appearances was responsible for
securing the artist. The Marketing Partners produced the event.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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