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Melrose Place's Laura Leighton Finds Relief With Johnson & Johnson
HOLLYWOOD: Actress Laura Leighton - who for eight years portrayed Sydney Andrews on the popular evening soap "Melrose Place" - lent her considerable talents to Johnson & Johnson and their recent "Mayday for Migraines" campaign. The campaign which supported the release of "Motrin Migraine Pain" featured a VNR hosted by the actress as well as a media tour of New York City which took place on Monday, May 1, 2000.
Twenty to forty million American women suffer from migraine headaches and yet fewer than 39% have sought a doctor's care. Migraine is a misunderstood and often misdiagnosed condition. Even though the origins of migraines are not completely understood, they do have physical causes. Medical knowledge continues to improve, making it easier to diagnose and treat this condition.
For the first time, starting in May, Johnson & Johnson began offering "Motrin Migraine Pain" over-the-counter. It is the first ibuprofen-based migraine headache treatment, approved by the FDA, available without a prescription. To support the launch of this new product, a public education campaign called "Mayday for Migraines" was developed.
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Ms. Leighton. Ketchum, a leading public relations firm, manages the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200.
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