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NYPD Blue’s Jimmy Smits Makes Special Appearance At General Motors Launch
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 HOLLYWOOD: "NYPD Blue" star, Jimmy Smits, signed on to make a special appearance at the press launch for General Motors' BuyPower (www.GMBuyPower.com), a new service which allows consumers to shop for and purchase an automobile online. The event will take place on Wednesday, March 10, at the Drive-In Studios in New York City.
GM BuyPower is a Web-site that will give consumers access to all of the inventory in GM dealerships nationwide. To emphasize that message, GM is creating the world's largest "virtual" dealership at the press conference. Using the most advanced blue screen technology, GM will project Mr. Smits into a virtual reality showroom. He will act like a consumer researching his next car purchase online.
Mr. Smits agreed to participate in the launch because of GM's commitment to wire inner city schools to the Internet. This dedication to providing equal opportunities for intellectual growth and development for less-advantaged students is a strong component of the roll-out. Mr. Smits will also appear at a dedication ceremony at his high school alma mater.
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing the artist. Manning, Selvage & Lee Los Angeles, a leading public relations firm, created the campaign and is managing the launch.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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