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Shirley Jones Anchors Commercial Campaign For Reassure
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 HOLLYWOOD: Academy AwardŽ-winning actress and pop culture icon, Shirley Jones ("The Partridge Family"), is at the center of a new commercial campaign promoting ReassureŽ, a line of home-delivered incontinence products.
The campaign, which involves television, print and radio advertising, marks the first time that Home Delivery Incontinence Supplies (HDIS) has embarked on a celebrity endorsement initiative. Following an exhaustive search, which included special research and focus group testing, Ms. Jones emerged as the ideal candidate (based upon trust, credibility and recognizability) to speak to the product's older demographic
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances secured the artist. CenterBrain, Inc., a leading marketing firm, created the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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