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Talk-Show Star, Gary Collins, Talks-Up MyoRx Arthritis Cream
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 HOLLYWOOD: Daytime talk-show pioneer, Gary Collins (ABC's "The Home Show"), took the reins on a new infomercial recently, touting the breakthrough arthritis cream, MyoRx. The infomercial, which will begin airing in the first quarter of 2000, will also be seen overseas.
MyoRx, is a safe and scientifically-proven topical cream used in the relief of pain caused by muscle injury and arthritis. The product, which was invented by Dr. Barry Bakow of Seattle, was recently acquired by Mountain Terrace-based, Quick 'n Brite, a leading producer of household cleaning products.
Having a celebrity host the show represents something of a departure for Quick 'n Brite owners, Larry and Allan Gourlie, who have often appeared as hosts of their own programs. Quick 'n Brite was named after its first product, a multipurpose cleaner first marketed by the Gourlies' father in 1952. When the brothers took over in 1987, Quick 'n Brite had enjoyed moderate success through trade shows. When they aired their first infomercial in 1991, however, sales shot through the roof.
The Hollywood-Madison Group, a Los Angeles-based company specializing in celebrity endorsements and personal appearances was responsible for securing Mr. Collins. Cesari Response Television, Inc. (CRTV), a leading infomercial producer, created the campaign.
For more information, please contact: Jonathan Holiff, (818) 762-8008 Ext. 200 11684 Ventura Blvd., #258Studio City, CA 91604(818) 762-8008 http://www.Hollywood-Madison.com
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