Also called Celebrity Seeding, Buzz Marketing or Celebrity Product Placement, Influencer Campaigns involve distributing products directly to celebrities in exchange for promotional rights.


Eric McCormack, Alyssa Milano and Dennis Hopper were among 15 celebrities who participated in Sony Electronics' FREEDOM: A STORY IN PICTURES. Designed to promote the Sony CD Mavica digital camera, celebrities were asked to take a picture of what Freedom means to them.

The photographs (framed with an autographed Picture CD and description) were offered for sale on eBay as part of Wired magazine’s annual charity auction and put on display at a star-studded live event on November 12th, in Los Angeles. The auction benefited The Starbright Foundation.

Read More About This Project • What is Celebrity Product Placement?

Credits: The Hollywood-Madison Group created the program, secured the partners and delivered the celebrities for client Sony Electronics.