Recognize that voice?

Celebrity voiceovers were bigger than ever in 2004. Studies about their effectiveness are scarce but it is widely accepted that celebrity voices strike an emotional cord with listeners and boost familiarity for the ads they back. Among the most prolific stars working behind-the-scenes last year: Alec Baldwin (AIG, Disney World, GE, Subaru); Jeff Bridges (Ameriquest, Duracell); Gene Hackman (Lowes, Oppenheimer Funds); and, Patrick Stewart (Astra-Zeneca, Goodyear, Credit Card Chip and PIN [U.K.]). Most surprising voiceovers of 2004? Julia Roberts for America Online and Robert Redford for United Airlines. From the "This is CNN" department, MSNBC tested former "Magnum P.I." star, Tom Selleck. Source: The Fame Index®.


More Celebrity Yakkers from 2004

James Caan    Burger King
Stockard Channing    A.I.G.
Stockard Channing    Milk Board
Sean Connery    Level 3 Comminucations
Michael Douglas    United Nations Foundation
Richard Dreyfuss    Honda
Hector Elizondo    Chevron
Sam Elliott    American Beef Council
Scott Glenn    Archer Daniels Midland Corporation (ADM)
Jeff Goldblum    Apple
Jeff Goldblum    Toyota
John Goodman    Red Roof Inn
Ed Harris    UPS
Tommy Lee Jones    SBC
Sally Kirkland    Archer Daniels Midland Corporation (ADM)
Steve Landesberg    Baskin & Robbins
Angela Lansbury    Walt Disney World
Jon Lovitz    Sierra Mist
Steve Martin    Merryl-Lynch
Tom Selleck    RVIA (Recreational Vehicle Industry Association)
Christian Slater    Panasonic
Will Smith    Coca Cola
David Ogden Stiers    Dominos
Donald Sutherland    Simply Orange
Betty White    Alltel Wireless Service